Strategic
Clarity
Where Finance Meets Operations
I help business owners make confident decisions by connecting financial reality to operational performance, building the capabilities, not dependency.
Andy Roden
Clear North
You've outgrown your accountant
but don't need a full-time CFO. You know where you want to take your business, but:
Rearview Finance
Your accountant tells you what happened, not what's possible.
Flying Without
Visibility
You're making growth decisions without proper financial insight.
Directionless
Reporting
You need strategic thinking, not just monthly reports.
Capability vs
Dependence
You want to build financial capability, not create dependency.
How We Work Together
A straightforward approach to building financial and operational clarity
Understand
what actually drives value in your business - not generic metrics, but the numbers that matter for your specific situation and the decisions you're facing
Connect
those insights to real operational choices - translating financial data into "so what should we do?" for hiring, pricing, investments, and growth decisions
Build
financial capability across your leadership team - creating confidence and understanding that stays with the business
Enable
confident, independent decision-making - so you're equipped to move forward strategically without creating dependency
Key Differentiator
You remain in control. I don't create dependency on complex systems or mysterious analysis. We build your capability to think and decide strategically, with financial and operational clarity as your foundation
From Reactive to Strategic
We help you move from reactive decisions to confident, forward-thinking leadership
Before
Reactive decision-making based on limited insight
—
Disconnected data that doesn't inform strategy
—
Financial surprises and uncertainty
—
Operations and finance operating in silos
After
Confident strategic choices based on clear understanding
—
KPIs that drive operational decisions
—
Financial clarity that enables opportunity
—
Aligned understanding across leadership
Andy Roden
Clear North
Strategic Finance Partnership for SME Growth
I help business owners gain the financial and operational clarity they need to make confident strategic decisions.
My background supporting multiple C-suite executives taught me that the real value isn't in producing reports - it's in translating financial reality into operational insight. I work at the intersection of finance and operations, helping business owners understand which KPIs actually matter and how to use them to drive decisions.
What drives my approach
Focus on decision enablement, not just data delivery
Building client capability, not dependency
Connecting financial metrics to operational performance
Partnership over service provision
Credentials
CFA Charterholder
20+ years strategic finance experience
Specialist in growth-stage SME financial clarity
Based in Northern Ireland, serving businesses across the Island of Ireland
Is This Right for Your Business?
You're a good fit if:
You've outgrown your accountant's strategic capability
You're not ready for (or don't want) a full-time CFO
You need someone who thinks strategically, not just processes numbers
You want to build your own financial literacy, not create dependency
You're making growth decisions and need proper financial and operational insight
You value partnership and collaborative capability-building
